Why Enterprizes rely on Ektron CMS
Content, as we know it, is the linchpin of every successful marketing communication. It is, therefore, vital for content creators, developers and marketers to have total control of the page updation and creation process as well as the visual interface. Content management is a key aspect to effective web marketing, and the easier the process the better your bottomline. Of the many content management systems (CMS) available today, Ektron is probably one of the most customizable and comprehensive tools to get the job done. It's not surprising that more than 3800 global companies rely on Ektron for creating personalized, enterprise-level websites.
The beginnings
Ektron started out of Nashua, New Hampshire in 1998, and as a web content management provider, has released a number of updates since then. Using the Microsoft .NET Framework, the company ventured into the content management domain in the early part of 2000. It released CMS100 and 200, HTML editors which were browser-based, but in 2003, it shifted to the .NET platform with CMS400. Since then, Ektron has released a number of updates, with the latest being Version 9.0 which was announced in June of this year. Ektron development got a real shot in the arm as the industry recognized its contribution to Web Content Management and Social Software, with a high Gartner Magic Quadrant rating in 2011 and 2012 consecutively.
Benefits of Ektron
As an easy-to-use content editor, Ektron empowers authors to create and deploy seemingly complex content without any trouble. So, what do you get with this CMS? Take a look below:
Powerful content editing
Ektron is easily the most intuitive and one of the world's best content management platforms. With convenient styling options, you can author the web's next big story without breaking a sweat. Its Smart Forms allow you to create, update and edit different types of content in a WYSIWYG environment. Want to enhance the visual appeal of your content? Just drag and drop image files straight into your content. Reward your high-performing content teams with a customized authoring experience they will love.
Visual page creation
No matter how many pages you need to create, your authors can take control of the entire creation process with an uncomplicated, visual interface thanks to Ektron. Development teams will appreciate the intuitive interface with which they get support for responsive web design – creating and optimizing mobile experiences is easier than ever before. They can also add multimedia, forms and lists to web pages to align your website's design with your digital marketing strategy.
Mobile website optimization
You can now benefit from the mobile revolution by incorporating Responsive Web Design technology for creating and delivering smartphone and tablet-optimized content. Ektron allows you to use its advanced capabilities to enhance content delivery across different channels. So, whether you want to push targeted content using geolocation or adapt or resize images automatically as per the device, Ektron is your go-to resource.
Culturally-relevant, multilingual sites
If you need a single voice to speak to your audiences worldwide, Ektron can ensure you provide high-quality content by adhering to translation processes that are consistent and adhere to the XLIFF standard: the most updated specification to store content which has been extracted from numerous original source files and its appropriate translation.
There are tons of other benefits Ektron brings to the table but at the end of the day, whether you go with it depends on your business objectives. Ektron CMS is useful for enterprises who have large amounts of diverse content and they want a capable, centralized platform to create, edit, modify and manage not only the content but also its delivery. The scale and complexity of the content you want to present, along with the audience demographics will play a decisive role in justifying your choice.
For any further queries please e-mail us : [email protected]
The beginnings
Ektron started out of Nashua, New Hampshire in 1998, and as a web content management provider, has released a number of updates since then. Using the Microsoft .NET Framework, the company ventured into the content management domain in the early part of 2000. It released CMS100 and 200, HTML editors which were browser-based, but in 2003, it shifted to the .NET platform with CMS400. Since then, Ektron has released a number of updates, with the latest being Version 9.0 which was announced in June of this year. Ektron development got a real shot in the arm as the industry recognized its contribution to Web Content Management and Social Software, with a high Gartner Magic Quadrant rating in 2011 and 2012 consecutively.
Benefits of Ektron
As an easy-to-use content editor, Ektron empowers authors to create and deploy seemingly complex content without any trouble. So, what do you get with this CMS? Take a look below:
Powerful content editing
Ektron is easily the most intuitive and one of the world's best content management platforms. With convenient styling options, you can author the web's next big story without breaking a sweat. Its Smart Forms allow you to create, update and edit different types of content in a WYSIWYG environment. Want to enhance the visual appeal of your content? Just drag and drop image files straight into your content. Reward your high-performing content teams with a customized authoring experience they will love.
Visual page creation
No matter how many pages you need to create, your authors can take control of the entire creation process with an uncomplicated, visual interface thanks to Ektron. Development teams will appreciate the intuitive interface with which they get support for responsive web design – creating and optimizing mobile experiences is easier than ever before. They can also add multimedia, forms and lists to web pages to align your website's design with your digital marketing strategy.
Mobile website optimization
You can now benefit from the mobile revolution by incorporating Responsive Web Design technology for creating and delivering smartphone and tablet-optimized content. Ektron allows you to use its advanced capabilities to enhance content delivery across different channels. So, whether you want to push targeted content using geolocation or adapt or resize images automatically as per the device, Ektron is your go-to resource.
Culturally-relevant, multilingual sites
If you need a single voice to speak to your audiences worldwide, Ektron can ensure you provide high-quality content by adhering to translation processes that are consistent and adhere to the XLIFF standard: the most updated specification to store content which has been extracted from numerous original source files and its appropriate translation.
There are tons of other benefits Ektron brings to the table but at the end of the day, whether you go with it depends on your business objectives. Ektron CMS is useful for enterprises who have large amounts of diverse content and they want a capable, centralized platform to create, edit, modify and manage not only the content but also its delivery. The scale and complexity of the content you want to present, along with the audience demographics will play a decisive role in justifying your choice.
For any further queries please e-mail us : [email protected]