Ektron EPiServer Merger - What It Means For The Existing Clients Of These CMSes
Whenever there is news of a Content Management System (CMS) takeover or merger of two, there is always much buzz about the outcome. Companies that use these CMSes are understandably worried about the results. Sometimes fear stems from the possibility that the merged platform may have features, which will no longer be of any use to those companies. Uncertainty can lead businesses to migrate to a completely different CMS, even if it means increased cost and effort.
Thankfully, the Ektron EPiServer merger has not driven the existing clients of either platform to take such drastic decisions. EpiServer had previously made it clear that the merger will “protect customers” and “partners’ investments in both platforms”. It had also stated that Ektron’s security updates and patches will continue to roll out normally even after the merger. And it has kept its promises. In fact, this merger has actually created a cutting-edge platform that drives significant value addition. This platform is all set to help companies access improved technologies and new capabilities.
Even though Ektron has always been a feature-rich platform, it struggled to provide clients with customized experience. Developers have always struggled with this drawback, when it came to mobilizing Ektron. On the other hand, EpiServer excels in that area. Clients of this combined platform can now expect standout experiences that are not just customized but optimized too.
The merger has also helped clients on the support and troubleshooting front. Ektron’s Digital Experience Hub (DxH) now helps EpiServer to use its Enterprise Service Bus functionality. This means clients can now run large-scale operations, especially big integrations with data solutions, much easily.
The converged platform that resulted from the Ektron EPi Server merger is known as Digital Experience Cloud. It has already started garnering popularity as one of the most complete platforms for creating, managing, and optimizing digital experiences. Apart from comprehensive content management, the platform also integrates digital marketing, digital commerce and enterprise search functionality within EpiServer’s end-to-end Cloud technology, resulting in a more satisfying customer experience.
Thankfully, the Ektron EPiServer merger has not driven the existing clients of either platform to take such drastic decisions. EpiServer had previously made it clear that the merger will “protect customers” and “partners’ investments in both platforms”. It had also stated that Ektron’s security updates and patches will continue to roll out normally even after the merger. And it has kept its promises. In fact, this merger has actually created a cutting-edge platform that drives significant value addition. This platform is all set to help companies access improved technologies and new capabilities.
Even though Ektron has always been a feature-rich platform, it struggled to provide clients with customized experience. Developers have always struggled with this drawback, when it came to mobilizing Ektron. On the other hand, EpiServer excels in that area. Clients of this combined platform can now expect standout experiences that are not just customized but optimized too.
The merger has also helped clients on the support and troubleshooting front. Ektron’s Digital Experience Hub (DxH) now helps EpiServer to use its Enterprise Service Bus functionality. This means clients can now run large-scale operations, especially big integrations with data solutions, much easily.
The converged platform that resulted from the Ektron EPi Server merger is known as Digital Experience Cloud. It has already started garnering popularity as one of the most complete platforms for creating, managing, and optimizing digital experiences. Apart from comprehensive content management, the platform also integrates digital marketing, digital commerce and enterprise search functionality within EpiServer’s end-to-end Cloud technology, resulting in a more satisfying customer experience.